Hello Grandma
Kaixo Amona is a brand created by painter Elena Laff, who has a deep connection to the Basque Country. Through her paintings, she draws inspiration from its history, landscapes, traditions, and symbols to create original works, which are then screen-printed onto 100% organic cotton textiles. Committed to maintaining an authentic approach, Kaixo Amona priorit prioritizes short supply chains and local partners.
Kaixo Amona is Basque art and identity to wear every day.
Based in Hendaye, between the Hegoalde and the Iparralde, I draw my inspiration from the ocean, nature, Basque culture and identity, as well as from the symbols of my travels. A minimalist and colorful style, in acrylic, to capture the essential. — Elena Laffitte
when art is transformed into textile craftsmanship
Hello Grandma
Hello Grandma, this is a clothing brand like no other — each piece is a living canvas, inspired by the Basque Country and its vibrant colors.
Kaixo Amona is a brand of colorful clothing born from a passion for art and the Basque Country. Elena Laffitte expresses her artistic vision by adorning each piece with her creations — vibrant, generous designs that embody the energy of the Basque Country. Behind the brand, Erwan Luminais ensures that this overflowing creativity takes shape and reaches you — handling organization, logistics, etc. Together, they make Kaixo Amona much more than a brand: an invitation to wear art every day.
Cultural side of the Basque Country
Language, music, village festivals, gastronomy — Basque culture permeates everything we do.
Kaixo Amona — hello, Grandma — resonates as a tribute to transmission, memory, and the warmth of a country that tells its story from generation to generation.